For a city that has nearly quadrupled its population since 1970, a lot of things have changed about Raleigh, including the names used to describe its many districts.

Here’s a new one: Midtown East.

That’s how developer Regency Centers is positioning its Wegmans-anchored property on Wake Forest Road. In its eyes, the Wake Forest Road corridor has the chance to be the next boom area for the Midtown neighborhood, said Chris Widmayer, vice president of investments for Regency Centers’ Raleigh office.

“There are a couple of large landlords over here, and for us this is the last area inside the Beltline, and in the Midtown neighborhood, where there are still large tracts to be redeveloped,” Widmayer said. “We see this area transforming over the next five, 10, 20 years.”

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